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Marketo Sales Connect

Marketo Sales Connect
Formerly ToutApp

Overview

What is Marketo Sales Connect?

Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops,…

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Recent Reviews
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Pricing

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What is Marketo Sales Connect?

Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Marketo Sales Connect?

Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers, marketing teams, and customer success teams.

Its template library can be used as a content repository, to upload Powerpoints, case studies, etc. The recommended templates feature allows users to map templates in the library to specific parts of the sales process, based on meta-data about the prospect. There are capabilities for managers to control who can share/create templates based on roles. In addition, Tout integrates with Box, so content in the user's cloud storage files can also be attached to emails.

Marketo acquired ToutApp in 2017.

Marketo Sales Connect Competitors

Marketo Sales Connect Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yesware, ClearSlide, and Salesloft are common alternatives for Marketo Sales Connect.

Reviewers rate Support Rating highest, with a score of 8.5.

The most common users of Marketo Sales Connect are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(56)

Attribute Ratings

Reviews

(1-9 of 9)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marketo Sales Connect (ToutApp) was used by our organization as a sales efficiency tool. It was an excellent tool for planning large outreach campaigns for contacts, scheduling prospecting calls, and reaching a large volume of users at once.

It was primarily used by the sales and marketing departments. The marketing department would use it for broader campaigns, and the sales team would focus on finding new business through the tool.
  • Large volume email campaigns
  • CRM integration
  • Easy to use interface/setup
  • Easy to collaborate and share templates with colleagues
  • Customer support
  • Had more email bounces with ToutApp than with other solutions (i.e. Outreach.io).
Marketo Sales Connect (ToutApp) was a strong tool for finding and qualifying new business. As a sales organization, we would be able to easily share best practices and best emails through Tout and look through campaigns that other sales executives had created. Through this, there was an increased collaboration in email-based prospecting.

The bridge between ToutApp and our CRM (Salesforce) was great. It logged activity from a Gmail account and synced up emails sent from ToutApp to Gmail. It was used across our organization for several years, and the number of new opportunities our team found after adding in ToutApp as a sales productivity tool skyrocketed.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
When we bought Marketo Sales Connect (ToutApp) back in 2018, they offered us to use ToutApp(later "Marketo Sales Engage" and then "Marketo Sales Connect") for free. And it was a great deal because Marketing Automation should go hand in hand with Sales Automation.
Our Sales team used Marketo Sales Connect (ToutApp) to improve outreach, consolidate time performing administrative tasks, have more automated and personalized inbound, and outbound engagements. Also, we used to track outbound activities in Salesforce.
  • Engagement Tracking(Open Rate/Reply count)
  • Basic Cadences to improve Sales Outreach Strategy
  • Possibility to schedule emails
  • It doesn't have its own dialer, which is a considerable gap since calls are a huge part of outreach.
  • User Interface is confusing
  • Bugs, Bugs, Bugs
  • Marketo Sales Connect (ToutApp) is useful if you are starting your journey with Sales Enablement tools and get it for free(or very cheap).
  • But it just has too many gaps. The user interface is confusing, just like Marketo Sales Connect (ToutApp). You continuously need to monitor the health of the system since bugs happen almost every day. Not having a dialer is a considerable gap as well, because sales cadences/campaigns can't be only email-based.
  • There is no way to automate adding people to cadence. You still need to do in manually. So, overall, Marketo Sales Connect (ToutApp) is just overpriced Email-to-Salesforce application.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We were using Marketo Sales Connect (ToutApp) to conduct, send, and manage email campaigns on a large scale. This helped reach many targeted prospects in a fast and effective way. The primary use was for outbound sales prospecting or inviting current customers to upcoming events. ToutApp was used mostly by the West coast (although I was eastern-based), as Hortonworks was also bringing in a tool called SalesLoft.
  • Grouping targeted audience (organization)
  • Fast
  • Basic
  • Kind of an ugly interface
  • Marketo Sales Connect (ToutApp) is suitable for quick and simple messaging to targeted audience members.
  • Marketo Sales Connect (ToutApp) is not that great for drip campaigns or on-going sales prospecting efforts.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Tout was being used by the sales and marketing teams in order to more effectively manage email tracking, create templates, and extract analytics to help the sales teams increase overall engagement throughout the sales process.
  • A clean and easy-to-use interface. Anyone can use it.
  • Tout integrates seamlessly with apps like Salesforce and Gmail.
  • Efficient email tracking capability to see who is reading what and when.
  • There is a low sending limit that makes it hard to scale quickly.
  • Not the best customer support team. They're hard to get in touch with.
  • Needs stronger analytical levers.
If you are in a sales or marketing role, especially as it relates to demand generation, the email tracking features allows to easily identify promising prospects and close more deals. There are also highly customizable templates that can be easily personalized when sending bulk emails. It comes in very handy for SDRs.
Erika Conners | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Managing people effectively in extension programmes is a skill that requires constant planning and development. An extension program can enable the manager to devise strategies, make decisions, and implement action in sales. Email management is concerned with the optimum attainment of organizational goals and objectives with and through other people. However, all sales professionals of organizations face the same challenge: to manage one's time, objectives, and resources in order to accomplish tasks and implement ideas. Tout was used across the whole sales organization. ToutApp Works for You at Every Stage of the Sales Cycle. Our growth numbers since using ToutApp went from $0 to $10 million in the pipeline. And so in terms of measuring productivity gains, it’s huge.
  • Fully integrated into Gmail, Outlook, Microsoft Exchange, Salesforce and other major CRMs.
  • Upload best performing sales messaging, sales enablement collateral and marketing assets into a shared sales playbook.
  • Drive Consistency & Productivity.
  • Deploy a streamlined sales playbook so your Sales reps exceed quota and close more deals.
  • Increase Your Pipeline.
  • Predictably build more pipeline, whether you’re selling to SMB or Fortune 500.
  • Wow.... well, it can be very difficult to navigate and you can only email a limited # of recipients at a time, which means you have to do your blast in batches. It also is very clunky. I spend more time trying to figure out how to use the tool than I do seeing any measurable results.
  • Really dig into the level of support your users will receive, and ask about where the product is headed. Also, ask for a sandbox and have a variety of field users experience the software and give feedback.
  • I dislike the analytics and the overall "clunkiness" of the UI/UX. Both seem to be very glitchy at times and within the analytics, it does not get very customizable. You can only see up to a specific level.
We are solving our small sales team problem. I am the only SDR in the company and Tout helps me manage, send and follow up with many of my leads automatically. Tout is more focused on “success or failure” of emails than Yesware is. They are going in different directions – as you can see that they’ll probably have some features from one another.
Layne Latham | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Toutapp is currently used by a handful of salespeople within our company. It is not the "official" prospecting tool, but a few of us purchase it on our own.

From a business perspective, Tout allows me to gather contact information and organize it within Toutapp, then I'm able to automate outreach efforts as well as see analytics on which efforts are working and which are not.
  • Allows automated emails to show up as a connected thread in the prospect's inbox
  • Niko browser add on makes gathering contact info easy
  • Ability to list and group contacts helps keep your messaging relevant
  • Toutapp doesn't currently sync with Microsoft Dynamics, this is the number one reason we didn't adopt the program as a department
  • Due to not syncing with Microsoft Dynamics, contact info is stuck in a silo and is difficult to move from Toutapp to the CRM
I've used toutapp heavily to send out automated invitations and follow up reminders for webcasts we host. The tool has helped me win the last three sign up contests.

It's also really helpful as a dialer.
Trevor Derrett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use ToutApp throughout our sales departments. It helps speed up the sales cycle by identifying which prospects/customers are viewing our emails.
  • Easily integrates into Outlook and Salesforce
  • Very user-friendly
  • Real time tracking
  • Sometimes formatting in ToutApp doesn't translate perfectly into Outlook.
  • The location where emails are opened is deceptive because it doesn't reflect the actual location of the individual.
ToutApp is well suited in a sales environment where it's important to understand how engaged a prospect is.
David Jackson | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Our sales team TRIES to use it to send automated emails.
  • Tout does nothing well.
  • Room improvement? They can start by scrapping the app and starting from scratch. ToutApp is by far the worst app I've ever used. It's riddled with bugs and constantly breaks, and the UI / UX is horrible. Avoid at all costs.
  • I've spent dozens of hours on the phone with Toutapp support trying to get their app to work. The list of bugs is too long to list here, but here are a few...1) the app will fail to send emails 2) The review screen doesn't properly display making it impossible to review emails prior to sending them 3) Pagination is broken in several places 4) The app won't fully load often times....it gets stuck in the loading state and never resolves. 5) Team mgmt is a nightmare 6) Etc.
ToutApp is well suited for sales reps who like to spend their time yelling at their computer screen, and / or on the phone with Tout's support department. It's not at all appropriate for reps that are looking for a sales automation tool that actually works.
Josh Studzinski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I used and oversaw the usage of ToutApp in my previous job. We used it to help with our outbound sales with our business development reps to email leads, follow up, and close deals. It was a great way to manage the whole outbound sales cycle for our company. It was also very helpful because we had a very lengthy sales cycle that would last sometimes between 9-12 months.
  • Easy to use
  • Saves me time
  • Helps me oversee my teams
  • Keeps track of all leads and prospects
  • Not very good reporting
  • Not a good mobile experience
  • Not as robust as HubSpot
For a smaller company or someone who wants to focus exclusively on sales, ToutApp would be a good option. It has a lot of the features you need to create a successful sales team. Follow up is key when it comes to sales and ToutApp helps you stay on top of all of the leads and prospects.
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